Blogging. Is it worth all those hours of work each month, or the cash spent getting a professional to write it?
We say that it’s well worth it. Here’s why:
1) It builds trust
Customers are looking for an answer to their problem. they come looking online and discover your blogpost. In it, they find exactly what they are looking for, and perhaps even something useful they never expected to find.
When they need your services, there’s a good chance that you’ll be at the top of their list.
2) Good for SEO (Search Engine Optimization)
When a customer googles a term or a query related to your company, you wouldn’t mind being a company that they’ll find easily, right?
That’s what we call SEO, or Search Engine Optimization. In short, when you put a word into Google, it’ll match you with what it thinks is the most relevant results.
One way Google measures this is by how regularly your site is updated. And what better way to keep your site updated than by blogging weekly or monthly?
3) More visibility
Do you want to go into depth about your product? That’s not something you can do easily on a products or services page. That’s designed for scanning quickly. A blog post that includes a story involving a product or service. Interweaving aspects of the product/service into the narrative, you can give your readers insight into how it benefits them.
4) Repurposed content for social media
Ever get stuck on what to write about for your social media? It can be a real challenge coming up with ideas. But one trick is to make use of your blog. One post can contain enough material to be repurposed for several social media posts. And there you have your life made that bit easier.
5) The human touch
At the end of the day, people buy from people. And people like to know that behind the brand and professional stuff lies a human being, or several human beings.
Your blog is a great place to showcase your brand’s personality. It shows you as someone who’s approachable and likable.
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