In this fast-paced world, having an effective social media presence is no longer a nice addition to your marketing but a critical part of it. Ensuring your brand is active on the most popular channels can transform your business and elevate your company to the next level.
There are many benefits to utilising social media, including:
1) Boost brand awareness
One of the most significant benefits of social media is that it helps to significantly enhance your brand awareness. With over 50% of the world on Facebook and an incredible 83% of Instagram users admitting they have discovered new products via the platform, it is crucial that your business has an active presence online.
2) Increase website traffic
With higher brand awareness and regular content on social media, you will be able to maximise traffic to your website, with 43% of businesses noticing an immediate boost. Linking back to insightful blogs and enticing your followers through to your site will increase the number of visitors, which in turn can lead to higher sales.
3) Cost-effective
Advertising your brand in traditional methods such as print or on the radio can be incredibly expensive. Social media is a far more cost-effective method of promoting your brand. While it is completely free to post on, you can also create hyper-targeted and efficient advertising that is only shown to your exact audience.
Need help with LinkedIn?
Working with SiteAwe will ensure that your LinkedIn remains active whilst maximising its reach and engagement, helping to boost sales.
Want to find out how SiteAwe can help your brand on LinkedIn? Get in touch with our friendly team today.